omnichannel communication

(Omni)channel Surfing

The term channel surfing brings to mind images of lazy teenagers flipping from one TV station to another, halfheartedly looking for a show to pique their interest. When it comes to customer communication however, channel surfing takes on a whole new meaning. Choosing Your Channel Your customers no longer solely rely on one source for their entire catalog of ... Read More

The (Important) Difference Between Multichannel and Omnichannel Communication

By Lauren Bull

Any marketing initiative has buzzwords, and sometimes those words can seem at best vague and at worst empty. Multichannel and omnichannel are two common terms you’ll hear floating around in discussions on customer communications. To cut to the chase: There is a difference, and the difference is more important than you might think. Multichannel ... Read More