customer experience

A Customer’s Journey

Each customer’s journey is unique and whether they are a former customer returning to your brand or a new one interacting with you for the first time, every touchpoint needs to positively impact the relationship in a way that propels them further along in their journey. Understanding where your customer is—and the next steps they might take—enables you to ... Read More

CX Marks the Spot

By Brianna Fredriksen

Companies are no longer fighting to prove they have the latest product or most advanced system—instead, they are fighting to prove they can create the best customer experience (CX). According to Forbes, “Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010.” This shift comes directly from the customers and ... Read More

3 Ways to Create a Better Customer Experience

By Lauren Bull

Clarity and customization go a long way Working with clients on their critical communication needs means we get insight into how different types of companies transmit information and which methods prove most effective for them. Here are some general observations that apply to anyone trying to create a better customer experience. Pretend you’re the ... Read More