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Imagine opening an email from your favorite brand offering you 50 percent off to sign up for a product you already have. Chances are you would immediately delete the email or contact the company to inquire why you’re paying more than a new customer. The need to personalize each of your critical customer communications is no secret. Customers are bogged down ... Read More
customer communication
The (Important) Difference Between Multichannel and Omnichannel Communication
Any marketing initiative has buzzwords, and sometimes those words can seem at best vague and at worst empty. Multichannel and omnichannel are two common terms you’ll hear floating around in discussions on customer communications. To cut to the chase: There is a difference, and the difference is more important than you might think. Multichannel ... Read More
Are the Bills and Invoices You Send Readable? (Spoiler: They Might Not Be)
There’s a reason major companies like UPS and DirectTV devote pages on their website to topics like “A Simple Guide to Understanding Your Bill” or “How to Read Your Bill.” They’re anticipating an all-too-common issue: Bills are hard to read. In fact, the most common cause of late payments is that people have trouble reading their bills. Poor organization ... Read More
4 Ways to Create More Effective Customer Communication
Effective customer communication is about more than a smartly-worded subject line or a crackerjack social media strategy. It’s also about more than talking. Relaying information to clients is the backbone of any successful business, whether it’s through an e-bill, a printed document, or a transpromotional marketing message. Here are four ways to do that more ... Read More
The 2 Questions a Bill Needs to Answer Right Away
At MDG, we recognize that the efficiency and clarity of a bill matters more than any other bells and whistles. Design and content need to work in tandem to accelerate payments. Here are the two questions every bill should answer immediately. 1. “How much do I owe?” This is a case where the bottom line should be the top line, whether it’s a paper bill ... Read More
3 Ways to Create a Better Customer Experience
Clarity and customization go a long way Working with clients on their critical communication needs means we get insight into how different types of companies transmit information and which methods prove most effective for them. Here are some general observations that apply to anyone trying to create a better customer experience. Pretend you’re the ... Read More