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When it comes to data in the 21st century, it’s time to think big—literally. Big Data is collected constantly at ever-increasing speeds from smart phones, computers and a variety of other touch points. With so many metrics and data points, it can be intimidating to know where and how to start leveraging them. Luckily, there are a few easy and very ... Read More
customer communication
Transform and Transpromote
Transform and Transpromote Consider this: Every month you send your customer a bill. They open it, read it, pay it promptly and move on — month after month, the cycle repeats. Seems like a waste to consistently be contacting your customers through their bill without actually connecting, doesn’t it? Integrating Microdynamics Group ... Read More
The Secret to Effective Communication? Get Personal
Imagine opening an email from your favorite brand offering you 50 percent off to sign up for a product you already have. Chances are you would immediately delete the email or contact the company to inquire why you’re paying more than a new customer. The need to personalize each of your critical customer communications is no secret. Customers are bogged down ... Read More
The (Important) Difference Between Multichannel and Omnichannel Communication
Any marketing initiative has buzzwords, and sometimes those words can seem at best vague and at worst empty. Multichannel and omnichannel are two common terms you’ll hear floating around in discussions on customer communications. To cut to the chase: There is a difference, and the difference is more important than you might think. Multichannel ... Read More
Are the Bills and Invoices You Send Readable? (Spoiler: They Might Not Be)
There’s a reason major companies like UPS and DirectTV devote pages on their website to topics like “A Simple Guide to Understanding Your Bill” or “How to Read Your Bill.” They’re anticipating an all-too-common issue: Bills are hard to read. In fact, the most common cause of late payments is that people have trouble reading their bills. Poor organization ... Read More
4 Ways to Create More Effective Customer Communication
Effective customer communication is about more than a smartly-worded subject line or a crackerjack social media strategy. It’s also about more than talking. Relaying information to clients is the backbone of any successful business, whether it’s through an e-bill, a printed document, or a transpromotional marketing message. Here are four ways to do that more ... Read More