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Each customer’s journey is unique and whether they are a former customer returning to your brand or a new one interacting with you for the first time, every touchpoint needs to positively impact the relationship in a way that propels them further along in their journey. Understanding where your customer is—and the next steps they might take—enables you to ... Read More
Knowledge Center
Think Big
When it comes to data in the 21st century, it’s time to think big—literally. Big Data is collected constantly at ever-increasing speeds from smart phones, computers and a variety of other touch points. With so many metrics and data points, it can be intimidating to know where and how to start leveraging them. Luckily, there are a few easy and very ... Read More
The Latest Trends in eBilling
The Latest Trends in eBilling 2019 is half way over and the eBilling growth we've seen thus far is not slowing down. From AI to employee experience, we’ve gathered the top five major trends we expect to shape (or reshape) the eBilling landscape. All About AI The old mantra “artificial intelligence will take over the world” can still be heard ringing ... Read More
Transform and Transpromote
Transform and Transpromote Consider this: Every month you send your customer a bill. They open it, read it, pay it promptly and move on — month after month, the cycle repeats. Seems like a waste to consistently be contacting your customers through their bill without actually connecting, doesn’t it? Integrating Microdynamics Group ... Read More
Millennials…The Missing Generation?
Millennials...The Missing Generation? By Brianna Fredriksen It seems like Millennials have been analyzed and reported on more than any other generation. From their purchasing habits to their motivations, we can’t seem to say enough. The omni-present question behind this ongoing generational analysis seems to be: How can we capture market share ... Read More
(Omni)channel Surfing
The term channel surfing brings to mind images of lazy teenagers flipping from one TV station to another, halfheartedly looking for a show to pique their interest. When it comes to customer communication however, channel surfing takes on a whole new meaning. Choosing Your Channel Your customers no longer solely rely on one source for their entire catalog of ... Read More