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Millennials...The Missing Generation? By Brianna Fredriksen It seems like Millennials have been analyzed and reported on more than any other generation. From their purchasing habits to their motivations, we can’t seem to say enough. The omni-present question behind this ongoing generational analysis seems to be: How can we capture market share ... Read More
Knowledge Center
(Omni)channel Surfing
The term channel surfing brings to mind images of lazy teenagers flipping from one TV station to another, halfheartedly looking for a show to pique their interest. When it comes to customer communication however, channel surfing takes on a whole new meaning. Choosing Your Channel Your customers no longer solely rely on one source for their entire ... Read More
The Secret to Effective Communication? Get Personal
Imagine opening an email from your favorite brand offering you 50 percent off to sign up for a product you already have. Chances are you would immediately delete the email or contact the company to inquire why you’re paying more than a new customer. The need to personalize each of your critical customer communications is no secret. Customers are bogged down ... Read More
USPS Update: Postage Rate Increase
The United States Postal Service (USPS) recently announced proposed price changes to take effect January 27, 2019. The USPS has been granted the authority to raise their rates. Although the USPS has indicated that the first‐class price is going up 10%, many bulk mail categories are only going up 1% or less. Changes to First-Class Mail® Price increase ... Read More
3 Incentives to Switch from Paper to E-Billing
To be frank, paying a bill is never going to be exciting for a customer. What it can and should be is convenient, simple, and seamless. Customers receive 4.1 pieces of transactional mail per week. The payment structure needs to fit within their framework, to feel like it’s tailored to them specifically. It seems like e-billing would be the obvious choice. We ... Read More
CX Marks the Spot
Companies are no longer fighting to prove they have the latest product or most advanced system—instead, they are fighting to prove they can create the best customer experience (CX). According to Forbes, “Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010.” This shift comes directly from the customers and ... Read More