The term “data-driven” is becoming increasingly ubiquitous across industries, and with good reason. All marketing should be data-driven. Creating targeted messages that reflect and anticipate the needs of your customers is crucial. As we’ve said before, when contact is frequent, as it is with invoicing, the messages must be timely and relevant.
A newer customer may simply have different needs than one who has been with you for seven years. Someone already using one of your products shouldn’t see a promotion for it. Investing time in personalized incentives is worth the effort. It keeps your messaging fresh and shows your engagement in the full customer lifecycle.
Using Microdynamics’ marketing tools, your transpromotional marketing pieces can be customized in ways that aren’t available in other media. We combine customer relationship management software, database mining technology, variable data printing and location intelligence to create marketing solutions designed for, and targeted at, your specific audiences and market segments.
It’s also worth the effort to consider how the customer receives the message. In our omni-channel world, content and the technology that deploys it have to be working hand in hand.
The data keeps rolling in—you have to roll with it.