There’s a recurring line that I hear, during countless meetings, that goes something like, “we don’t want to be just another vendor . . . we want to be your partner!” Recently, after one of these meetings, I wondered what the difference is between a vendor and a partner. I came up with a few benchmarks that I believe show the difference. True ... Read More
Tom Harter Jr.
Deciding to outsource your transactional communications is a big deal. Whether in house or with a partner, the time and money you spend sending bills, statements, legal notices, and other transactional documents is significant. These pieces are an opportunity to deepen the relationship you have with your customer. I recently read a post called “What and ... Read More