What’s the total cost of your business going down for a day? A week? What if your disaster recovery takes a month?
When NASDAQ went down in 2013, 3,200 companies were affected and an estimated $5.9 trillion dollars worth of trading were stopped. NASDAQ and its member list learned what 3 hours of downtime costs, and in 2015 launched a substantial disaster recovery and business continuity effort to better respond if it from happens again.
One Friday morning in 2015, I received a desperate call for help from a client in the middle of a service outage with their main print and mail provider. They needed 5,000,000 images printed and in the mail by the end of business the upcoming Monday. The client sent us fully-composed files later that afternoon and we got to work. It was a hard weekend, but we had a well-established process to follow. Our disaster recovery and business continuity experience was the difference in preventing a financial loss for our client, and led to us becoming the primary print vendor for them.
The service we provide clients is the vehicle to get their companies paid or to communicate sensitive information to their customers, making disaster recovery and business continuity an important piece of what we do.
No one looks forward to a disaster, but I’m glad our company is prepared for one – for ourselves and our clients. Our production facilities are essentially interchangeable, so if we have an on-site disaster, we are still able to fulfill our client responsibilities.
What are the business functions you’re most nervous about losing in the event of a disaster?