Consumers are buried in marketing messages every day. It’s not easy to pierce the clutter and get your own message through. Your transactional documents present a unique opportunity to communicate successfully, to build brand loyalty, and to sell additional products to a customer base that already knows and trusts you.
As a leader in variable data technology Microdynamics can help you add customized promotional and marketing messages to your existing communications. We’ll show you how to make every mailing contact with your customers a new marketing opportunity. The integration is seamless. Just tell us what you’d like to do.
- Customers view some media with suspicion. But transactional documents are regarded as coming from a trusted source.
- Direct mail is often thrown directly into the trash. Transactional documents are almost always opened.
- Studies show that the average customer invests between one and three minutes in statement review. No other form of marketing communication commands that level of attention.
- As customers pay bills, review account information and prepare taxes, they’re likely to view transactional documents more than once.
- Transpromotional marketing is cost-effective. You’re not investing in a stand-alone marketing piece. Instead, your vehicle is a transactional document that would have been sent out anyway.
- Microdynamics’ transpromotional marketing pieces can be customized in ways that aren’t available in other media. We combine customer relationship management software, database mining technology, variable data printing and location intelligence to create marketing solutions that are designed for, and targeted at, specific audiences and market segments.
Using your own colors and logos to create documents that match your existing marketing materials, Microdynamics can assist you every step of the way, from design to presentation.