Data shows that customers receive 4.1 pieces of transactional mail every week. With this crowded landscape, it’s a good time to revisit some basic marketing tips that will make your billing and invoice packages more effective communication pieces and, ultimately, powerful promotional tools. Here are some insights straight from our team.
1. Make your message strategic.
Using data to create dynamic messages is step one. When you have real insight into your customers’ needs and patterns, the endless marketing options become more tailored and, thus, more effective. Use a paper bill to push the switch to e-bill. Up-sell or cross-sell one of your services. Offer an enticing promotion. Just make it count.
2. Then make the message pop.
Size the message properly, incorporate color, and avoid information overload. Less is more.
3. Don’t disrupt the flow.
No marketing should disrupt the clarity of the bill or invoice’s key elements. Make sure the framework is there, so the message doesn’t add confusion.
Contact us for more information.